Martin Walker Marketing Pty Ltd (MWM) was established in 1989 by Founder and Director Martin Walker, who saw an opportunity to make premium quality Australian fruit available in Asia.
After considerable research into the Australian tropical fruit export industry, Martin introduced and specialised in single desk marketing in the Far North Queensland region. He assisted in the establishment of various grower organisations for lychees, mangoes, custard apples and rambutans. He coordinated the movement of produce from farm to domestic, direct and export markets.
Shortly the evolution to export other fruit evolved but it was Lychees that created demand and growth for what is now known as MW Exports. To assist with longer seasonal produce offerings Martin was instrumental in assisting with the development of the internationally preferred, Sun Lychee brand through amalgamation of the groups to what we know today as the United Lychee Marketing Association (ULMA).
The ULMA continued to partner Martin Walker Marketing to market lychees which began to gain a strong reputation of long lines, reliable qualities across all varieties, and consistent returns to growers. Sun Lychee became the premium brand of lychee in China and remains so to this day.
With passion and integrity about growing the industry Martin regularly volunteered to assist with promoting lychees wherever he travelled, and his intimate knowledge is a testament to Martin Walker Marketing’s success.
Thanks to his legacy the team at MW Exports continue the entrepreneurial approach embraced by the late Martin Walker to only supply premium quality Australian fresh produce.